Author: Rob Maas, Marketbizz
What does Quality Score, Expected CTR, Ad Relevance & Landing Page tell you ?
Edit) This one needed an Update in 2014 ! Lets have a look at the new figures: http://kwaliteitsscore-adrank.blogspot.nl/2014/01/adwords-quality-score-what-does-it-tell.html
What to expect when you start, and what do you need to achieve a QS of 7-10?
This is what I saw on a dozen or so AdWords Accounts.
So you can have 3 x AA status and have a QS of 10-9-8 or 7 !
And you need at least an AA for Expected CTR as well as Ad Relevance
to get a QS of 10-9 or 8 !
QS | Expected CTR | AD Relev. | Landing Page | |
10 | AA | AA | AA | |
10 | AA | AA | BA | |
10 | AA | AA | A | |
10 low search | A | A | A | |
9 | AA | AA | BA | |
9 | AA | AA | A | |
9 low search | A | A | A | |
8 | AA | AA | BA | |
8 | AA | AA | A | |
8 low search | A | A | A | |
7 | AA | AA | AA | |
7 | AA | AA | A | |
7 | A | A | AA | |
7 | AA | A | AA | |
7 | AA | AA | BA | |
7 | A | AA | A | |
7 | A | AA | BA | |
7 low search | A | A | A | |
7 low search | BA | BA | BA | |
6 | AA | AA | BA | |
6 | A | AA | A | |
6 | A | AA | BA | |
6 | A | A | A | |
6 | A | A | BA | |
5 | A | AA | BA | |
5 | A | A | A | |
5 | A | A | BA | |
4 | A | AA | BA | |
4 | A | A | A | |
4 | A | A | BA | |
4 | BA | A | A | |
4 | BA | A | BA | |
3 | A | A | BA | |
3 | A | BA | A | |
3 | BA | A | BA | |
3 | A | BA | BA | |
3 | BA | BA | A | |
3 | BA | BA | BA | |
2 Rarely Shown | A | BA | A | |
2 Rarely Shown | A | BA | BA | |
2 Rarely Shown | BA | BA | A |