QS Relevance and More

Author: Rob Maas, Marketbizz

What does Quality Score, Expected CTR, Ad Relevance & Landing Page tell you ?

 

Edit) This one needed an Update in 2014 ! Lets have a look at the new figures: http://kwaliteitsscore-adrank.blogspot.nl/2014/01/adwords-quality-score-what-does-it-tell.html

What to expect when you start, and what do you need to achieve a QS of 7-10?

This is what I saw on a dozen or so AdWords Accounts.

So you can have 3 x AA status and have a QS of 10-9-8 or 7 !

And you need at least  an AA for Expected CTR as well as Ad Relevance 
to get a QS of 10-9 or 8 !

QS		Expected  CTR	AD Relev.	Landing Page
10		AA	AA	AA
10		AA	AA	BA
10		AA	AA	A
10 low search		A	A	A
9		AA	AA	BA
9		AA	AA	A
9 low search		A	A	A
8		AA	AA	BA
8		AA	AA	A
8 low search		A	A	A
7		AA	AA	AA
7		AA	AA	A
7		A	A	AA
7		AA	A	AA
7		AA	AA	BA
7		A	AA	A
7		A	AA	BA
7 low search		A	A	A
7 low search		BA	BA	BA
6		AA	AA	BA
6		A	AA	A
6		A	AA	BA
6		A	A	A
6		A	A	BA
5		A	AA	BA
5		A	A	A
5		A	A	BA
4		A	AA	BA
4		A	A	A
4		A	A	BA
4		BA	A	A
4		BA	A	BA
3		A	A	BA
3		A	BA	A
3		BA	A	BA
3		A	BA	BA
3		BA	BA	A
3		BA	BA	BA
2 Rarely Shown		A	BA	A
2 Rarely Shown		A	BA	BA
2 Rarely Shown		BA	BA	A